Thursday, November 15, 2012

Pretty Purple Polish In Print!

My swatch photo of Ulta3 - Lilac Bloom was used in Ulta3's article in the latest issue of ESPRIT Magazine (with my permission of course). It's number 5 on the right side of the first page. ESPRIT is a beauty trade magazine.  

This was something I NEVER EVER though was even possible! My swatch photo in a magazine? Are you serious?! When I got an email from Ulta3 asking to use my image in a magazine I had to read the email about 30 times to make sure I hadn't misread it.  I'd like to thank Ulta3 for supporting my blog, Ulta3 is honestly one of my favourite brands and I am really grateful for this opportunity.

Here is the text of the article if you are interested in reading it.

cult brand undergoes a facelift
Australia's number one* nail polish brand Ulta3 is currently unveiling it’s fresh new look

ulta3 has come a long way since its launch as one of the first Australian impulse cosmetics brands back in 1998. Now Stocked in over 700 pharmacies, ulta3 is the number one nail polish brand in Australia selling over 3.5 Million* units of nail polish per year.

Purchased by The Heat Group in 2005, ulta3 has a reputation that it synonymous with quality, and an extensive range of shades, at a very affordable price point.

In 2009, consumer research conducted by Heat revealed that Ulta3 appealed to both young fashion conscious consumers aged 15-22, looking for the latest fashion shades, right through to women aged from 35-65, interested in quality cosmetics at an affordable price and that both groups loved the thrill of a bargain. More recently ulta3 has been attracting a whole new consumer who is aged between 22 and 35, super trend conscious and has an average disposable income. She likes to experiment with new makeup looks and fashion trends, is very social and extremely social media savvy. She can be found posting her makeup hauls on youtube, writing about and swatching new collections on her blog or posting about her favourite products on facebook. Check out one of our favourite bloggers Alana who recently blogged about ulta3’s newest colour collection “Pretty in Pastels” on her blog titled “prettypurplepolish”.

In addition to attracting a new consumer, ulta3 is also undergoing a major packaging and style overhaul. This fresh new look kicked off with the unveiling of the brand new ulta3 stand which screams colour. Features include a lipstick wall, the iconic ulta3 rummage bin and an easily accessible storage cabinet. In addition, the stand is light and can easily be moved around in store via it’s inbuilt wheels.

The unveiling of the new stand also kicked off ulta3s fresh new look, A new, chic black packaging and eleven new shades has made the ulta3 lipstick the ultimate bag candy. Closely following the lipsticks is ulta3’s current seasonal nail collection which features the new slimline ulta3 logo on the label. This collection aptly named “Pretty in Pastels” features 6 on trend pastel shades inspired by the S/S ’12 catwalks. For the first time ever, ulta3 is also offering a gift with purchase tote bag designed exclusively for ulta3 by Australian born Illustrator/Artist Neryl Walker.

Apart from being known as the brand that brings consumers the latest looks off the runway at an affordable everyday price, ulta3 also releases trend products such as the highly coveted magnetic nail enamel and fashion nail stickers. With new release shades consistently topping the lists of best sellers, innovation in colour and trend products is a winning formula for ulta3.

The brand continues to build on this success, bringing new technology previously only available to the bridge and prestige brands to the impulse category such as their newly launched PRO Salon Manicure collection. Comprised of ten beautifully wearable shades, this pro formula boasts 5 benefits in one bottle; namely a top coat, base coat, vitamin enrichment, a fast drying time and of course a gorgeous colour. The ulta3 PRO Salon Manicure range also has a newly patented brush for a perfect one stroke polish application every time. Best yet it that this PRO Salon Manicure nail polish retails at only RRP:$5.00!

With pharmacy distribution growing daily and exciting new products scheduled for launch over the next 6 months, the future is bright for the iconic Australian impulse cosmetics brand.

To become an ulta3 stockist today please call The Heat Group at 1800 181 040.

1. ulta3's display stand.
2. ulta3's new "Nail Art" nail stickers.
3. "Pretty in Pastels" tote bag.
4. ulta3's new lipstick range in matte and moisturising.
5. Alana's image of ulta3's new "Pretty in Pastels" colour from her blog titled "prettypurplepolish".
6. ulta3's Pro Salon Manicure range, just $5rrp per bottle.

* CTFA 2011 All channels Unit Sales


  1. Congrats! You totally deserve it! Your manicures (and nails!) are sooo pretty!!! :)

  2. That is amazing news!! Congrats Alanna! You totally deserve it!

  3. Congratulations! That's such exciting news! You deserve the publicity and I hope it's just the first of many many more publications!

  4. Wow this is amazing! I wouldn't believe it myself but congratulations!

  5. Congratulations~!! this is a big publicity for your blog and work. ~!!


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